WHITE PAPER ON PROPOSED DO-NOT-EMAIL REGISTRY
Many of the solutions to curtail unsolicited, fraudulent, deceptive and misleading email marketing messages currently being proposed or used in the marketplace are either ineffective or worse damaging to legitimate uses of email. The IAB, NAI's ESPC and TRUSTe, have announced a joint white paper that describes their collective agreement that a Do-Not-Email registry would cost the marketplace dearly without reducing the amount of spam. To view the white paper, click here.Additionally, the ESPC has issued their comments on the feasibility of a Do-Not-Email Registry to Mr. Donald S. Clark, Secretary of the Federal Trade Commission. This document has been endorsed by the IAB. To view a copy of the ESPC letter, click here.EMAIL MARKETING PLEDGEAcknowledging the critical importance of consumer consent regarding email marketing, the IAB, NAI's ESPC and TRUSTe, have announced The Email Marketing Pledge - the most stringent set of email marketing guidelines to date. Through its clear mandate regarding permission and use of email addresses, the Pledge will increase industry accountability, and curb unwanted and unsolicited commercial email. To view the pledge, click here.
